When we were first introduced to Holli, we were instantly drawn to her hand drawn elements and bold hues. So much of her work is inspired by colors, textures and shapes found in nature. “There...

Traditional strengthening stitching. Practical. Magical. Beautiful. Yes. Let’s design a whole collection inspired by old-world needle craft. When creative hand stitching is used to mend and reinforce well-loved hand-dyed hand-sewn fabrics… well, *double swoon*. The...

Some of my oldest memories, from the youngest age, are of moving. New places, new schools, new friends, again and again. My adult life has followed suit right in and through motherhood. The adventure and...

Isn't this the perfect art to adorn your carrier- your holding place- for your babe? There was a time when all I wanted was to quit every mundane commitment, sell everything and just see the...

Land meets sea and magic ensues. Few things brighten the day like a bit of colorful fantasy. When we spotted this design in Cecilia Mok's portfolio we knew it'd be perfect design for a Boba....

Limited Edition Boba 4G - Mission Designed by Gabby Caperon Mission was named and photographed by our Assistant Creative Director and Babywearing Educator, Alyson de Recat. I grew up in southern California, just a few...

When naming our Zella Carrier, we were inspired by the story of "Zella Zack and Zodiac" which is a heartwarming story about a mama zebra who adopts a baby ostrich, creating an unlikely family. After...

We sat down with Isabela Antunovic, teen daughter of Boba Founders, oldest of five siblings, and artist of our newest 4G release Octabela, to learn about where her inspiration comes from and how her family...

Limited Edition Baby Carrier Boba 4G Bear Cub - Available Friday, Dec 9th at Boba.com Graphic design was a hobby I picked up shortly after my first miscarriage. We lost twins in a complicated and...