The Boba Commitment

Empowered by Expertise

Run by a team of experienced parents and leading babywearing specialists, Boba combines extensive expertise with endless passion to bring you and your little one together in a beautiful and magical way. 

Supported by Science

At Boba, we work closely with the International Hip Dysplasia Institute and invest in research in biomechanics to create safe, ergonomic, and certified 'hip-healthy' baby wraps and carriers. 

Calmed by Connection

Our award-winning products keep your little ones right where they are meant to be and effortlessly encourage the closeness required for true human connection and emotional well-being with every step you take. 

Formed to Fit

Designed to contour to the shape of every body, our baby wraps and baby carriers seamlessly adjust to your body and grow with your little one from day one all the way into toddlerhood.

New Arrival ~ New Arrival ~
Boba Air Baby Carrier Black Ultra Lightweight

Boba Air Baby Carrier Black Ultra Lightweight£69.00

The Boba Air is the ultimate lightweight baby carrier, and most flexible child carrier around - weighing in at just 1 lb (0.5 kg). It features a compact, self-storing design and...

New Arrival ~ New Arrival ~
Boba Air Baby Carrier Gray Ultra Lightweight

Boba Air Baby Carrier Gray Ultra Lightweight£69.00

The Boba Air is the ultimate lightweight baby carrier, and most flexible child carrier around - weighing in at just 1 lb (0.5 kg). It features a compact, self-storing design and...

BUILD YOUR DREAM BABYWEARING BUNDLE AND GET 20% OFF

Experience the joy of babywearing with our essential babywearing set. Build a bundle of any wrap and baby carrier to fit your family and your budget, and get 20% off your order. Don't miss out on the chance to create unforgettable bonding moments with your baby.

Here for you every step of the way.

Still can't quite figure out what all the straps and buckles do? Baby doesn't seem positioned correctly? Just want to confirm that your baby is ergonomically positioned and comfortable?

Testimonials

I have what you might call a “Velcro baby”, and these carriers are the only way I am able to get anything done. She settles almost immediately when I put her in her boba, and she takes her best naps there! Even my 3 year old still asks to be “up in her boba”. Love these carriers!!

Hollie Tyler

Boba X Baby Carrier

I’m not one to leave reviews but this item is a life saver. HIGHLY RECOMMEND! The fabrics is soft and comfortable and it kind of helps straighten out my postured. I love it. Getting them in every color 🤍

Katherine Guandique

Boba Classic Wrap

I’m shocked I don’t hear more people raving about this carrier. I’m 5’4”, 120 pounds and never thought of myself as petite yet the other six carriers that I tried made me feel like they were either swallowing me. This is the first one that was sized well for me, well cushioned for my and my baby’s comfort, and gave ample back support.

Myra P.

Boba X baby Carrier

Boba Bliss is seriously the best ever. It's comfortable, breathable, lightweight and baby loves it. It just clips in the back, which leaves room for air to flow through and I know baby also appreciates that. It also supports baby's head WAY better than my other wrap ever did and the cotton material is so comfortable. Job well done, Boba. Baby and Mamma' approved.

Samuel & Emma

Boba Bliss Baby Carrier

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