Perfect comfort and containment in 1-2-3!

It’s the perfect choice for parents looking for a straightforward way to hold their babies close - no wrapping required!

With three buckles only, wearing your little one in the Bliss is a snap!

It's a hybrid carrier!

It combines the best of both worlds - the comfort of a wrap with a convenience of a buckle carrier with wrap-like crossable shoulder straps with innovative loops and a soft, gently supportive waist belt.

Tips & Tricks

They're only little for such a little while.
We are devoted to empowering parents to savor every moment and hold them close, safe, and secure.

Check out all our videos, step-by-step instructions, and advice from our babywearing consultants.


1. Functional Adjustment Loops

2. Hybrid Stretchy Fabric

3. Soft Modular Waistbelt

4. Crossable Straps

5. Gathered Ergonomic Seat

Real reviews from real parents

“I’ve never owned a baby carrier before, and I found it incredibly easy to use! My husband and baby love it too!” 

“I love my Bliss so much! It’s perfect for my little one’s fussy time in the evening when she just wants to be held.” 

“I highly recommend this carrier for newborn and up- my little one is 18 lbs now at 4 months and still enjoys it!”” 

Customer Reviews

Based on 15 reviews
Perfect for newborns

This is a really comfortable carrier to use with a newborn. Lovely for bonding with baby.

Lucy Burnett
Best baby purchase

I bought this while at the baby show at Birmingham NEC. It is by far the best purchase I think I’ve made, it fits beautifully on the ribcage so it doesn’t irritate my C Section healing, my 11 day old daughter absolutely adores it and it means I can go hands free while carrying her.
The only improvement I could think of is if the side straps adjusted by pulling them in the babies direction rather than behind you as it’s a bit fiddly. I’d recommend tightening them too tight in the first instance and then loosening them off for ease

Good quality.

Good quality and easy to adjust. The fabric has a nice soft and cool touch. Bought it for my daughter who is 4kg but haven’t used it yet as when tested her legs were forced open too wide. The bottom unfortunately isn’t adjustable like other carriers to make it narrower for smaller babies, so we will wait until she is a bit bigger to use the boba carrier!

Stephanie Anderson

Absolutely love this carrier! Recommend it to all my pregnant friends. It’s comfy like a wrap but so much more practical and quick to use. It also makes me feel more relaxed as I feel like baby is more secure in this. Perfect for the first few months.

Kristina Kilgore

Less than impressed

It was good for a month, sort of. One buckle seemed unreliable. Once baby reached 12lbs it stretched too much and I stopped using it.

Connection matters.

Did you know humans are a carried species and there is true science behind it?