Easy to wrap, easy to wear!

The one way to tie, no-guess usability of our wrap is a favorite for all new parents!

And once you have the wrap on, you can simply pop baby in and out. No re-tying needed!

Tips & Tricks

Soak up every moment with your little one all wrapped up in love.

Check out all our videos, step-by-step instructions, and advice from our babywearing consultants.

Checklist for comfortable & ergonomic babywearing

A. baby’s face is close enough to kiss and in view at all times

B. baby’s nose is parallel to the ground or higher

C. baby’s spine, pelvis, and legs are well supported

D. baby’s spine forms a gentle “J” shaped curve

E. baby’s legs are in a spread-squat position & supported knee-to-knee

Real reviews from real parents

"This is the third wrap I have purchased and it’s the only one I’ll be using from now on! It’s comfortable, doesn’t hurt my back, the material is soft and it’s easy to breastfeed in it. Love this wrap!"

"I can finally get things done around the house, plus it soothes the baby almost instantly!"

Customer Reviews

Based on 55 reviews

I bought the serenity wrap in tiger eye through babylist after researching many wraps. Overall I'm happy with the fit and feel of it - it feels supportive but not too tight, I like the adjustability and baby likes being in it. Don't be intimidated by the wrapping instructions, it's not as complicated as it seems. The color is beautiful and true to the photos.

My issue is with the quality of the fabric. After the initial try on to make sure I wasn't going to return it, I threw it in the wash like I do with any new purchases. Immediately I noticed some of the loops on the inside pilling and coming loose in multiple places. I just washed the wrap with swaddles, so it couldn't have been rubbing against zippers or buckles or anything like that. It seems if it starts to fray that quickly, it won't be a long lasting, quality item. When paying $50 for what is essentially a piece of fabric, I would expect something more sturdy.

Melissa Jannusch

I used the Boba wraps for my first 2 kids and loved them! I'm excited to use the Blush Meadow Boba wrap for my third! The pattern is so pretty and soft.

Sarah Beckwith

I love my wrap!! I’m back to work (I own my own company) and it is so perfect!! Would highly recommend!

Jemi Brown

Absolutely love this wrap and have received so many compliments on it. I had a hand me down wrap and I didn’t realize how loose it was until I bought this one new and I know have no problems with getting a good fit!

Kean Edwards

I was gifted the classic boba at my baby shower and I love it so much, I decided to buy the serenity wrap for the summer because it’s lighter and not as thick as the classic wrap. I love both so much, I alternate depending on the weather outside. Oh and baby boy loves it too!

Connection matters.

Did you know that the majority of their brain growth will happen by the time they're two?