[{"id":464961765656,"handle":"black-friday","title":"BLACK FRIDAY","updated_at":"2024-12-03T13:29:16+00:00","body_html":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBOBA'S BIGGEST SALE OF THE YEAR IS HERE!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eShop up to 30% Off\u003c\/strong\u003e\u003c\/p\u003e","published_at":"2024-11-19T14:56:09+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"is_price_reduced","relation":"is_set","condition":""},{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"beco"}],"published_scope":"web"},{"id":444142682392,"handle":"boba-baby-wraps","updated_at":"2024-12-03T11:54:53+00:00","published_at":"2023-04-19T17:51:11+01:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"Boba Classic Wrap","body_html":null},{"id":444143272216,"handle":"boba-classic-wraps","updated_at":"2024-12-03T11:54:19+00:00","published_at":"2023-04-19T17:51:20+01:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"Boba Classic Wraps","body_html":null},{"id":444142354712,"handle":"boba-products","title":"Boba Products","updated_at":"2024-12-03T11:59:45+00:00","body_html":null,"published_at":"2023-04-19T17:51:06+01:00","sort_order":"best-selling","template_suffix":null,"disjunctive":false,"rules":[{"column":"title","relation":"starts_with","condition":"Boba"},{"column":"title","relation":"not_contains","condition":"beco"}],"published_scope":"web"},{"id":471563829528,"handle":"boba-wrap-classic-solids-wholesale","title":"Boba Wrap Classic Solids | Wholesale","updated_at":"2024-12-03T11:54:19+00:00","body_html":"","published_at":"2024-03-07T09:53:20+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Prints_Solid colors"},{"column":"title","relation":"contains","condition":"Boba Classic Baby Wrap"}],"published_scope":"global"},{"id":471564550424,"handle":"boba-wrap-organic-solid-print-wholesale","title":"Boba Wrap Organic Solid\/Print | Wholesale","updated_at":"2024-12-03T11:53:19+00:00","body_html":"","published_at":"2024-03-07T10:06:53+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"Wrap"},{"column":"title","relation":"contains","condition":"Organic"}],"published_scope":"global"},{"id":467003867416,"handle":"boba-wraps-1","title":"BOBA WRAPS","updated_at":"2024-12-03T11:54:53+00:00","body_html":"","published_at":"2023-12-22T16:47:02+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"wrap"}],"published_scope":"global"},{"id":466512904472,"handle":"natural","updated_at":"2024-12-03T11:53:50+00:00","published_at":"2023-12-14T17:54:46+00:00","sort_order":"best-selling","template_suffix":null,"published_scope":"web","title":"natural","body_html":null},{"id":444142321944,"handle":"quick-order","title":"Quick Order","updated_at":"2024-12-03T11:59:45+00:00","body_html":null,"published_at":"2023-04-19T17:51:05+01:00","sort_order":"alpha-asc","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"starts_with","condition":"Boba"},{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"title","relation":"starts_with","condition":"beco"}],"published_scope":"web"},{"id":455246840088,"handle":"sale","title":"SALE","updated_at":"2024-12-03T13:29:16+00:00","body_html":"","published_at":"2023-08-06T15:13:43+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"is_price_reduced","relation":"is_set","condition":""},{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"FIT CONSULTATION"}],"published_scope":"global"},{"id":450815918360,"handle":"shop-all-boba-wraps","title":"Shop All Boba Wraps","updated_at":"2024-12-03T11:54:53+00:00","body_html":"","published_at":"2023-06-28T13:44:21+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"wrap"}],"published_scope":"global","image":{"created_at":"2023-06-28T13:44:51+01:00","alt":null,"width":3212,"height":3212,"src":"\/\/bobababy.co.uk\/cdn\/shop\/collections\/Boba_Wrap_1x1_-_Shop_All_Wraps.jpg?v=1687956292"}},{"id":444143239448,"handle":"boba-wraps","updated_at":"2024-12-03T11:54:19+00:00","published_at":"2023-04-19T17:51:20+01:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Shop All Boba Wraps (old)","body_html":""},{"id":444143075608,"handle":"bestsellers","updated_at":"2024-12-03T11:56:25+00:00","published_at":"2023-04-19T17:51:17+01:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Shop Boba Best Sellers","body_html":""},{"id":481306804504,"handle":"shop-boba-under-160","title":"Shop Boba under £160","updated_at":"2024-12-03T13:29:21+00:00","body_html":"","published_at":"2024-07-29T12:46:06+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"161"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global"},{"id":481306706200,"handle":"shop-boba-under-50","title":"Shop Boba under £50","updated_at":"2024-12-03T13:29:20+00:00","body_html":"","published_at":"2024-07-29T12:44:06+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"51"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global"},{"id":481306738968,"handle":"shop-boba-under-80","title":"Shop Boba under £80","updated_at":"2024-12-03T13:29:20+00:00","body_html":"","published_at":"2024-07-29T12:45:02+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"81"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global"},{"id":462022574360,"handle":"solids","updated_at":"2024-12-03T11:58:58+00:00","published_at":"2023-10-03T17:23:15+01:00","sort_order":"best-selling","template_suffix":null,"published_scope":"web","title":"solids","body_html":null},{"id":444143501592,"handle":"winter-sale","updated_at":"2024-12-03T11:59:13+00:00","published_at":"2023-04-19T17:51:27+01:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"WINTER SALE","body_html":null}]
The most modern neutral. Dress it up, dress it down, it'll be your go-to. Combines effortlessly with bold colors and prints. Pure organic cotton. Pure love.
This award-winning baby wrap is a best seller for a reason! Wrap yourself and your little one in love in a beautiful + magical way!
Heavier-weight cotton knit that's warmer, sturdier, and has less bounce than our Serenity Wrap.
Designed to fit babies from 7 lbs, it's perfect for bonding hands-free with the littlest of littles.
Adjustability 10/10
Softness 9/10
Support 8/10
Consciously crafted unique 95% French Terry cotton with 5% Spandex to retain its shape and bounce back. The material used is super soft and stretchy to accommodate babies of all shapes and sizes.
Approx. 5.5 yards in length. Designed for use with babies from birth up to 35 pounds, but works best up to 20 lbs.
Our baby wraps are machine washable as well as dryer friendly to make life that just a little bit easier for new parents
One size fits all — a perfect carrier for petite & plus size parents alike!
Intelligent fabric will cling perfectly to the contours of your body and your baby. It enables a custom fit with a unique four-way stretch that provides flexibility and adjustability!
One size fits all - easy to use instructions included! Super soft & stretchy - 95% French Terry Cotton blend Ergonomic design to support optimal weight distribution -Adjustable spandex fabric won't stretch out or sag over time Can be used as it's own nursing privacy blanket
The Boba Wrap enables optimal support in your little one's natural ergonomic position through all stages!
We're looking to get those little hips supported in a spread squat position and their back covered up to the back of the neck. Froggy legs and gently rounded spine. All easy to achieve in the Boba Wrap.
In fact, all of our products have been certified "Hip Healthy" by the International Hip Dysplasia Institute.
Comfortably carry & keep baby close to your body handsfree & snugly. Easy and safe to use while providing proper weight distribution and hip support. Perfect for indoors or outdoors bonding with Baby.
Easy to wrap, easy to wear!
The one way to tie, no-guess usability of our wrap is a favorite for all new parents.
And once you have the wrap on, you can pop baby in and out. No re-tying needed!
A. baby’s face is close enough to kiss and in view at all times
B. baby’s nose is parallel to the ground or higher
C. baby’s spine, pelvis, and legs are well supported
D. baby’s spine forms a gentle “J” shaped curve
E. baby’s legs are in a spread-squat position & supported knee-to-knee
Real reviews from real parents
"This is the third wrap I have purchased and it’s the only one I’ll be using from now on! It’s comfortable, doesn’t hurt my back, the material is soft and it’s easy to breastfeed in it. Love this wrap!"
"I can finally get things done around the house, plus it soothes the baby almost instantly!"
I've never tried one of these but for traveling I just thought it be less faf and comfortable for the both of us.
I'd litterly have it ready tied up so when baby going in everything is ready. I'd definitely recommend
A
Alice Sandeman
Beautiful wrap
So soft and comfortable for my baby
E
Elena Kononenko
I am a big fan of babywearing. My babywearing journey started in 2006 back in Russia after my first daughter was born. At that time, we lived in an apartment on the 4th floor with no elevator in the building. Carrying a stroller up and down for 2 weeks was enough for me to understand: there should be another solution. That's when I discovered the world of slings and baby carriers. My first one was a ring sling, then a wrap, Mei Tais, etc. I even made a couple of ring slings myself. Here, in the United States, I was searching for some babywearing options that would work better for me after my 5th daughter was born. I remembered Boba for its wonderful quality and good reviews. The first product I ordered was the Boba Serenity Wrap in Light Gray. I was so excited to receive the package. The fabric is strong and soft simultaneously. It wraps my baby almost like my hands. When I am carrying her, the wrap is not bulky, and it's very easy to adjust the tightness. After the wrap, I bought two more products from Boba (reviews are coming). Thank you so much, Boba team, for making amazing high-standard babywearing products and popularizing them. I can't overstate the importance of babywearing for both mother and baby's development, bonding, physical, and mental health. I will recommend Boba to all my friends and subscribers.
Best,
Elena, mother of five.
K
Kelly Tockey
This wrap is so comfortable and although my baby is still getting adjusted to it, I love it already. The wrap does make babywearing very accessible to someone who doesn't want to spend hours figuring out how to wear wraps! I read several reviews that mentioned there should be a tote bag that comes with the wrap, but I didn't receive one, just the wrap itself.
A
Anonymous
One of the best things I put on my registry hands down!!! This wrap is so soft and so stretchy. It gives my baby the comfort they really need and it gives me such a piece of mind knowing she is secure while I have her wrapped. And on top of that, no back pains!!!
“We are designed to grow and be strengthened by every event, no matter how mundane or awesome. The flow of nature and seasons, people, apparent catastrophes, pleasantries—all are experiences of interaction to be enjoyed and opportunities for learning.”