Simple as ABC front & back carry


A. Snap on your waistband
B. Pop baby in
C. Snap your shoulder straps, buckle & enjoy the ride!

For all the know-how check out our educational page!

Features

1. Infant Insert

2. Purse/Bag Snap

3. Detachable Hood + Large Pocket

4. Breastfeeding Access Buckle

5. Small Zippered Pocket

Real reviews from real parents.

"I was looking for a carrier that was machine washable, easy to put on/ take off, something comfortable for my little one to take naps in and nursing friendly. This carrier fits all those needs and has been great! I’m so happy I bought this carrier."

"I've had this carrier since someone gifted it to me with my first in 2015. I used it with my first, with my second, and am now using it with #3. It's still in amazing condition. The craftsmanship is commendable. Such a simple design, lightweight, still with the comfort and even the convenience of a zipper pouch. Easily my go-to when I need to put a baby up. On the front or on my back, super simple and safe. Love this product!"

"Only place my little one will sleep during the day!"

Customer Reviews

Based on 1136 reviews
87%
(990)
11%
(122)
2%
(24)
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S
Sum
Most comfortable wrap

I've never tried one of these but for traveling I just thought it be less faf and comfortable for the both of us.
I'd litterly have it ready tied up so when baby going in everything is ready. I'd definitely recommend

A
Alice Sandeman
Beautiful wrap

So soft and comfortable for my baby

E
Elena Kononenko

I am a big fan of babywearing. My babywearing journey started in 2006 back in Russia after my first daughter was born. At that time, we lived in an apartment on the 4th floor with no elevator in the building. Carrying a stroller up and down for 2 weeks was enough for me to understand: there should be another solution. That's when I discovered the world of slings and baby carriers. My first one was a ring sling, then a wrap, Mei Tais, etc. I even made a couple of ring slings myself. Here, in the United States, I was searching for some babywearing options that would work better for me after my 5th daughter was born. I remembered Boba for its wonderful quality and good reviews. The first product I ordered was the Boba Serenity Wrap in Light Gray. I was so excited to receive the package. The fabric is strong and soft simultaneously. It wraps my baby almost like my hands. When I am carrying her, the wrap is not bulky, and it's very easy to adjust the tightness. After the wrap, I bought two more products from Boba (reviews are coming). Thank you so much, Boba team, for making amazing high-standard babywearing products and popularizing them. I can't overstate the importance of babywearing for both mother and baby's development, bonding, physical, and mental health. I will recommend Boba to all my friends and subscribers.

Best,
Elena, mother of five.

K
Kelly Tockey

This wrap is so comfortable and although my baby is still getting adjusted to it, I love it already. The wrap does make babywearing very accessible to someone who doesn't want to spend hours figuring out how to wear wraps! I read several reviews that mentioned there should be a tote bag that comes with the wrap, but I didn't receive one, just the wrap itself.

A
Anonymous

One of the best things I put on my registry hands down!!! This wrap is so soft and so stretchy. It gives my baby the comfort they really need and it gives me such a piece of mind knowing she is secure while I have her wrapped. And on top of that, no back pains!!!

No such thing as too much love.

Read all about secure attachment, the importance of touch and connection and the science behind it!