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WRAPS","updated_at":"2024-12-26T12:50:04+00:00","body_html":"","published_at":"2023-12-22T16:47:02+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"wrap"}],"published_scope":"global"},{"id":484530454808,"handle":"fall-favorites-2024","updated_at":"2024-12-26T12:50:04+00:00","published_at":"2024-09-11T08:54:47+01:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"Fall Favorites 2024","body_html":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEach season comes with new favorites—favorite recipes, clothes, routines or activities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe’ve handpicked a selection of Fall Favorite Baby Carriers and Baby Wraps, including last year's most beloved print and our brand-new organic fabric in a timeless beige. \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDiscover carriers designed for the perfect fit for every family moment. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEmbrace the crisp air and golden hues with a baby carrier that’s as timeless as the season.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e"},{"id":467746160920,"handle":"new-arrivals","title":"NEW ARRIVALS","updated_at":"2024-12-26T12:50:04+00:00","body_html":"","published_at":"2024-01-05T17:51:26+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Collection_New"},{"column":"title","relation":"contains","condition":"Boba"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global"},{"id":444142584088,"handle":"not-on-sale","title":"NOT ON 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£50","updated_at":"2024-12-26T12:50:04+00:00","body_html":"","published_at":"2024-07-29T12:44:06+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"51"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global"},{"id":481306738968,"handle":"shop-boba-under-80","title":"Shop Boba under £80","updated_at":"2024-12-26T12:50:04+00:00","body_html":"","published_at":"2024-07-29T12:45:02+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"81"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global"},{"id":467291668760,"handle":"stones","updated_at":"2024-12-26T12:50:04+00:00","published_at":"2023-12-28T16:45:01+00:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Stones","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eOur new Stones range\u003c\/strong\u003e. \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe perfect light and creamy beige to wrap your little one in. Feels like the softest cloud of comfy snuggles.\u003c\/span\u003e"}]
One size fits all — a perfect carrier for petite & plus size parents alike!
Intelligent fabric will cling perfectly to the contours of your body and your baby. It enables a custom fit with a unique four-way stretch that provides flexibility and adjustability!
You can create a bundle of your Boba favorites to cover all your needs throughout your babywearing journey and save 20% on each item!
The Boba Wrap enables optimal support in your little one's natural ergonomic position through all stages!
We're looking to get those little hips supported in a spread squat position and their back covered up to the back of the neck. Froggy legs and gently rounded spine. All easy to achieve in the Boba Wrap.
In fact, all of our products have been certified "Hip Healthy" by the International Hip Dysplasia Institute.
Easy to wrap, easy to wear!
The one way to tie, no-guess usability of our wrap is a favorite for all new parents!
And once you have the wrap on, you can simply pop baby in and out. No re-tying needed!
A. baby’s face is close enough to kiss and in view at all times
B. baby’s nose is parallel to the ground or higher
C. baby’s spine, pelvis, and legs are well supported
D. baby’s spine forms a gentle “J” shaped curve
E. baby’s legs are in a spread-squat position & supported knee-to-knee
Real reviews from real parents
"This is the third wrap I have purchased and it’s the only one I’ll be using from now on! It’s comfortable, doesn’t hurt my back, the material is soft and it’s easy to breastfeed in it. Love this wrap!"
"I can finally get things done around the house, plus it soothes the baby almost instantly!"
Beautiful sage rainbow wrap, soft fabric and easy to follow instructions included. Haven’t used yet as waiting for baby to arrive but tried out with a teddy.
S
Salwa Mohammed
Not used yet but great so far
Havent had my baby yet but the product is lovely, soft, great packaging with clear instructions. Lets see when baby is here. Would make a great gift too
M
Maddie
No.1 baby purchase
I used boba for my first but the serenity is perfect for warmer months.
Can I just say, parents/caregivers with other children, this is a must have to keep your baby close but your hands free for the others.
E
Emma
Boba Serenity Baby Wrap
High quality 2-way stretch wrap. Easy to wrap and comfortable
S
Steph
Most comfy baby wrap ever
Absolutely love this wrap, it's super soft, stretchy and a lovely light breathable fabric. Easy to wear and baby feels very secure.
