[{"id":464961765656,"handle":"black-friday","title":"BLACK FRIDAY","updated_at":"2025-03-12T15:40:08+00:00","body_html":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBOBA'S BIGGEST SALE OF THE YEAR IS HERE!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eShop up to 30% Off\u003c\/strong\u003e\u003c\/p\u003e","published_at":"2024-11-19T14:56:09+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"is_price_reduced","relation":"is_set","condition":""},{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"beco"}],"published_scope":"web"},{"id":444142682392,"handle":"boba-baby-wraps","updated_at":"2025-03-12T15:40:08+00:00","published_at":"2023-04-19T17:51:11+01:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"Boba Classic Wrap","body_html":null},{"id":444143272216,"handle":"boba-classic-wraps","updated_at":"2025-03-12T15:40:08+00:00","published_at":"2023-04-19T17:51:20+01:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"Boba Classic Wraps","body_html":null},{"id":444142354712,"handle":"boba-products","title":"Boba Products","updated_at":"2025-03-12T15:40:08+00:00","body_html":null,"published_at":"2023-04-19T17:51:06+01:00","sort_order":"best-selling","template_suffix":null,"disjunctive":false,"rules":[{"column":"title","relation":"starts_with","condition":"Boba"},{"column":"title","relation":"not_contains","condition":"beco"}],"published_scope":"web"},{"id":471563829528,"handle":"boba-wrap-classic-solids-wholesale","title":"Boba Wrap Classic Solids | Wholesale","updated_at":"2025-03-12T15:40:08+00:00","body_html":"","published_at":"2024-03-07T09:53:20+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Prints_Solid colors"},{"column":"title","relation":"contains","condition":"Boba Classic Baby Wrap"}],"published_scope":"global"},{"id":467003867416,"handle":"boba-wraps-1","title":"BOBA WRAPS","updated_at":"2025-03-12T15:40:08+00:00","body_html":"","published_at":"2023-12-22T16:47:02+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"wrap"}],"published_scope":"global"},{"id":462025589016,"handle":"falls-whispers","updated_at":"2025-03-11T07:10:04+00:00","published_at":"2023-10-03T18:22:20+01:00","sort_order":"best-selling","template_suffix":"fall-2023","published_scope":"global","title":"Falls Whispers","body_html":""},{"id":464843604248,"handle":"new","updated_at":"2025-03-11T07:10:04+00:00","published_at":"2023-11-21T09:26:34+00:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"NEW","body_html":""},{"id":467746160920,"handle":"new-arrivals","title":"NEW ARRIVALS","updated_at":"2025-03-11T07:10:04+00:00","body_html":"","published_at":"2024-01-05T17:51:26+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Collection_New"},{"column":"title","relation":"contains","condition":"Boba"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global"},{"id":444142321944,"handle":"quick-order","title":"Quick Order","updated_at":"2025-03-12T15:40:08+00:00","body_html":null,"published_at":"2023-04-19T17:51:05+01:00","sort_order":"alpha-asc","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"starts_with","condition":"Boba"},{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"title","relation":"starts_with","condition":"beco"}],"published_scope":"web"},{"id":455246840088,"handle":"sale","title":"SALE","updated_at":"2025-03-12T15:40:08+00:00","body_html":"","published_at":"2023-08-06T15:13:43+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"is_price_reduced","relation":"is_set","condition":""},{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"FIT CONSULTATION"}],"published_scope":"global"},{"id":450815918360,"handle":"shop-all-boba-wraps","title":"Shop All Boba Wraps","updated_at":"2025-03-12T15:40:08+00:00","body_html":"","published_at":"2023-06-28T13:44:21+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"wrap"}],"published_scope":"global","image":{"created_at":"2023-06-28T13:44:51+01:00","alt":null,"width":3212,"height":3212,"src":"\/\/bobababy.co.uk\/cdn\/shop\/collections\/Boba_Wrap_1x1_-_Shop_All_Wraps.jpg?v=1687956292"}},{"id":481306804504,"handle":"shop-boba-under-160","title":"Shop Boba under £160","updated_at":"2025-03-12T15:40:08+00:00","body_html":"","published_at":"2024-07-29T12:46:06+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"161"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global"},{"id":481306706200,"handle":"shop-boba-under-50","title":"Shop Boba under £50","updated_at":"2025-03-12T15:40:08+00:00","body_html":"","published_at":"2024-07-29T12:44:06+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"51"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global"},{"id":481306738968,"handle":"shop-boba-under-80","title":"Shop Boba under £80","updated_at":"2025-03-12T15:40:08+00:00","body_html":"","published_at":"2024-07-29T12:45:02+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"81"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global"},{"id":462022574360,"handle":"solids","updated_at":"2025-03-12T15:40:08+00:00","published_at":"2023-10-03T17:23:15+01:00","sort_order":"best-selling","template_suffix":null,"published_scope":"web","title":"solids","body_html":null}]
It brings a touch of nature and serenity to your everyday outfit with earthy hues and gentle undertones that will suit all parents alike.
Comfort and convenience meet with our award-winning baby wrap Boba's Classic Wrap. Keep your little one cozy wherever you go with this one-size-fits-all wrap, made from a buttery soft 95% French Terry cotton blend. Not only is it perfect for cuddles, but the ergonomic design provides maximum comfort for parents, allowing for proper weight distribution no matter your size or shape. With its adjustable spandex fabric, the wrap won't stretch out over time and can be used as its own breastfeeding privacy blanket, letting you nurse without taking baby out. Additionally, our Baby Wraps are certified hip-healthy by the International Hip Dysplasia Institute so that you know you're always doing right by the newest member of your family.
Wrap yourself and your little one in love in a beautiful + magical way!
Heavier-weight cotton knit that's warmer, sturdier, and has less bounce than our Serenity Wrap.
Designed to fit babies from 7lb (3.2 kg), it's perfect for bonding hands-free with the littlest of littles.
Adjustability 10/10 Softness 9/10 Support 8/10
The original Boba curved and contoured straps with a smooth sliding back strap design offer a custom fit for all wearers, and the sturdy & strong waistband helps support and distribute baby’s weight for an effortless and long-term carry. Excludes fiddly features and any bulk! Includes all essential features like the unique easy breastfeeding buckle, detachable hood, zippered pocket, and optional infant insert!
Made of 100% cotton canvas. Long-lasting, durable fabric that’s easy to clean and machine washable.
Workhorse material that will stand the test of time!
Weight capacity 7 - 45 lbs (3,5 - 20 kg) Shoulder strap adjustment from 20-40” in height (50-100 cm) Waistband adjustment 25-58" (60 - 145 cm).
A great option for petite and plus-sized wearers +waistband extender available.
You can create a bundle of your Boba favorites to cover all your needs throughout your babywearing journey and save 20% on each item!
No adjustments, just good old support and ergonomics!
We're proud all of our products have been certified "Hip Healthy" by the International Hip Dysplasia Institute. Why is this important?
Simple as ABC front & back carry
A. Snap on your waistband B. Pop baby in C. Snap your shoulder straps, buckle & enjoy the ride!
For all the know-how check out our educational page!
"I was looking for a carrier that was machine washable, easy to put on/ take off, something comfortable for my little one to take naps in and nursing friendly. This carrier fits all those needs and has been great! I’m so happy I bought this carrier."
"I've had this carrier since someone gifted it to me with my first in 2015. I used it with my first, with my second, and am now using it with #3. It's still in amazing condition. The craftsmanship is commendable. Such a simple design, lightweight, still with the comfort and even the convenience of a zipper pouch. Easily my go-to when I need to put a baby up. On the front or on my back, super simple and safe. Love this product!"
"Only place my little one will sleep during the day!"
Received the Boba ring sling today. It is a very high quality item which was quickly delivered. I had a query which was professionally and efficiently dealt with. Amazing customer service and would highly recommend this company.
S
Sumayya Patel
Most comfortable wrap
I've never tried one of these but for traveling I just thought it be less faf and comfortable for the both of us.
I'd litterly have it ready tied up so when baby going in everything is ready. I'd definitely recommend
A
Alice Sandeman
Beautiful wrap
So soft and comfortable for my baby
E
Elena Kononenko
I am a big fan of babywearing. My babywearing journey started in 2006 back in Russia after my first daughter was born. At that time, we lived in an apartment on the 4th floor with no elevator in the building. Carrying a stroller up and down for 2 weeks was enough for me to understand: there should be another solution. That's when I discovered the world of slings and baby carriers. My first one was a ring sling, then a wrap, Mei Tais, etc. I even made a couple of ring slings myself. Here, in the United States, I was searching for some babywearing options that would work better for me after my 5th daughter was born. I remembered Boba for its wonderful quality and good reviews. The first product I ordered was the Boba Serenity Wrap in Light Gray. I was so excited to receive the package. The fabric is strong and soft simultaneously. It wraps my baby almost like my hands. When I am carrying her, the wrap is not bulky, and it's very easy to adjust the tightness. After the wrap, I bought two more products from Boba (reviews are coming). Thank you so much, Boba team, for making amazing high-standard babywearing products and popularizing them. I can't overstate the importance of babywearing for both mother and baby's development, bonding, physical, and mental health. I will recommend Boba to all my friends and subscribers.
Best,
Elena, mother of five.
K
Kelly Tockey
This wrap is so comfortable and although my baby is still getting adjusted to it, I love it already. The wrap does make babywearing very accessible to someone who doesn't want to spend hours figuring out how to wear wraps! I read several reviews that mentioned there should be a tote bag that comes with the wrap, but I didn't receive one, just the wrap itself.