In the NICU, the primary value is high tech nursing. The preemie is the patient. His care is the priority. He is considered as independent of the mother when he leaves the womb. Mother often...

We recently reached 50,000 fans on Facebook as well as 5,000 fans on Twitter! As a thank you to our wonderful fans, we are giving away a Boba Carrier 3G as well as a $100...

You may remember her as the young cigarette-smoking CC Bloom (Bette Midler) in Beaches and from the 90’s TV hit Blossom, but these days Mayim Bialik is making a name for herself as not only...

As a new mom-to-be, I'm fortunate to still live in a little bit of a bubble, sheltered from most of the so-called "mommy wars" just yet. I'm also an expat living most my year abroad,...

What I love most about working for Boba as a company is their amazing commitment to excellent, generous service. I don’t work in the customer service department, but staying keyed in to all of our...

We were all kinds of happy when we watched Kelly's video highlighting her reasons for loving the Boba Carrier 3G. Her smile, those pigtails, that music, all the fab info... well, here you can see...

By Heather on February 11th 2012 In this "how-to video", one of our biggest little fans from Spain shows us how easy (and sweet) it is to put on a Boba Wrap. Enjoy the demo...

A trip down not-so-distant memory lane with the Antunovic family, as highlighted in this previously-published www.babywearer.com spotlight. Enjoy the great recap of how Boba got started as Sleepy Wrap, the Antunovic family's international travel with...

We loved each and every one of the submissions we received for the "My Favorite Baby Carrier" Video Contest. We had moms, dads, babies, toddlers and pets (oh, my!). There were songs, there was dancing,...