Run by a team of experienced parents and leading babywearing specialists, Boba combines extensive expertise with endless passion to bring you and your little one together in a beautiful and magical way. 

At Boba, we work closely with the International Hip Dysplasia Institute and invest in research in biomechanics to create safe, ergonomic, and certified 'hip-healthy' baby wraps and carriers. 

Our award-winning products keep your little ones right where they are meant to be and effortlessly encourage the closeness required for true human connection and emotional well-being with every step you take. 

Designed to contour to the shape of every body, our baby wraps and baby carriers seamlessly adjust to your body and grow with your little one from day one all the way into toddlerhood.