{"title":"WINTER SALE","description":null,"products":[{"product_id":"boba-wrap-grey","title":"Boba Classic Baby Wrap Gray","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cem\u003eFind the perfect balance of fashion and function with this baby wrap in a neutral gray tone! Perfect for keeping your little one cozy wherever you go.\u003cbr\u003e\u003cbr\u003e\u003c\/em\u003eComfort and convenience meet with o\u003cmeta charset=\"UTF-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eur award-winning baby wrap \u003c\/span\u003eBoba's Classic Wrap Gray. Keep your little one cozy wherever you go with this one-size-fits-all wrap, made from a buttery soft 95% French Terry cotton blend. Not only is it perfect for cuddles, but the ergonomic design provides maximum comfort for parents, allowing for proper weight distribution no matter your size or shape. With its adjustable spandex fabric, the wrap won't stretch out over time and can be used as its own breastfeeding privacy blanket, letting you nurse without taking baby out. Additionally, our Baby Wraps are certified hip-healthy by the International Hip Dysplasia Institute so that you know you're always doing right by the newest member of your family.\u003cem\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/em\u003eWrap yourself and your little one in love in a beautiful + magical way!\u003cem\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eHeavier-weight cotton knit that's warmer, sturdier, and has less bounce than our Serenity Wrap.\u2028\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned to fit babies from 7lb (3.2 kg), it's perfect for bonding hands-free with the littlest of littles.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAdjustability 10\/10\u003cbr\u003e\u003c\/em\u003e\u003cem\u003eSoftness 9\/10\u003cbr\u003e\u003c\/em\u003e\u003cem\u003eSupport 8\/10\u003c\/em\u003e\u003c\/p\u003e","brand":"Boba-UK","offers":[{"title":"Default Title","offer_id":45029275959576,"sku":"BOB-WRP-WW-ZZ-01","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/0558\/5944\/products\/bobabarcelonaday1-25.jpg?v=1681922541"},{"product_id":"boba-wrap-black","title":"Boba Classic Baby Wrap Black","description":"\u003cp\u003e\u003cem\u003eOur Black Wrap: Classy, chic, and universally flattering. Pulls any outfit together.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eComfort and convenience meet with o\u003cspan data-mce-fragment=\"1\"\u003eur award-winning baby wrap \u003c\/span\u003eBoba's Classic Wrap Black. Keep your little one cozy wherever you go with this one-size-fits-all wrap, made from a buttery soft 95% French Terry cotton blend. Not only is it perfect for cuddles, but the ergonomic design provides maximum comfort for parents, allowing for proper weight distribution no matter your size or shape. With its adjustable spandex fabric, the wrap won't stretch out over time and can be used as its own breastfeeding privacy blanket, letting you nurse without taking baby out. Additionally, our Baby Wraps are certified hip-healthy by the International Hip Dysplasia Institute so that you know you're always doing right by the newest member of your family.\u003cem\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/em\u003eWrap yourself and your little one in love in a beautiful + magical way!\u003cem\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eHeavier-weight cotton knit that's warmer, sturdier, and has less bounce than our Serenity Wrap.\u2028\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned to fit babies from 7lb (3.2 kg), it's perfect for bonding hands-free with the littlest of littles.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAdjustability 10\/10\u003cbr\u003e\u003c\/em\u003e\u003cem\u003eSoftness 9\/10\u003cbr\u003e\u003c\/em\u003e\u003cem\u003eSupport 8\/10\u003c\/em\u003e\u003c\/p\u003e","brand":"Boba-UK","offers":[{"title":"Default Title","offer_id":45029275992344,"sku":"BOB-WRP-WW-ZZ-02","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/0558\/5944\/products\/boba_wrap_photo.png?v=1681922549"},{"product_id":"boba-wrap-sangria","title":"Boba Classic Baby Wrap Sangria","description":"\u003cp\u003e\u003cem\u003eDeep magenta with citrus undertones. Will add a pop of color. Sophisticated and lively at the same time.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cbr\u003eThis award-winning baby wrap is a best seller for a reason! Wrap yourself and your little one in love in a beautiful + magical way!\u003c\/p\u003e\n\u003cp\u003eHeavier-weight cotton knit that's warmer, sturdier, and has less bounce than our Serenity Wrap.\u2028\u003c\/p\u003e\n\u003cp\u003eDesigned to fit babies from 7 lbs, it's perfect for bonding hands-free with the littlest of littles.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cem\u003eAdjustability 10\/10\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eSoftness 9\/10\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eSupport 8\/10\u003c\/em\u003e\u003c\/p\u003e","brand":"Boba-UK","offers":[{"title":"Default Title","offer_id":45029276909848,"sku":"BOB-WRP-WW-ZZ-09","price":39.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/0558\/5944\/products\/bobawrapcarriergroznjancroatia-102.jpg?v=1681922559"},{"product_id":"boba-4gs-carrier-dusk","title":"Boba Classic Baby Carrier Dusk","description":"\u003cdiv\u003e\n\u003cp class=\"p1\"\u003e \u003cem\u003eOur classic two tone grey. Calming and subtle yet visually striking. Incredibly versatile. Dad will reach for this carrier.\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e \u003cspan\u003eWe’re not calling it Classic for no reason! \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eFeaturing our streamlined trustworthy minimalist design, it’s exactly what you need without anything you don’t. This Boba original is designed to carry your little one comfortably and conveniently!\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eWorks best for babies\u003cstrong\u003e 4 - 24 months \u003c\/strong\u003eor 7-45 lbs, but will safely carry a newborn with the included infant insert.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cem\u003e\u003cstrong\u003eAdjustability  7\/10\u003c\/strong\u003e\u003c\/em\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cem\u003e\u003cstrong\u003eSoftness 9\/10\u003c\/strong\u003e\u003c\/em\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cem\u003e\u003cstrong\u003eSupport 10\/10\u003c\/strong\u003e\u003c\/em\u003e\n\u003c\/div\u003e","brand":"Boba-UK","offers":[{"title":"Default Title","offer_id":45029282283800,"sku":"BOB-CAR-WW-ZZ-01","price":89.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/0558\/5944\/products\/bobabarcelonaday2-20copy.jpg?v=1681922674"},{"product_id":"boba-x-chambray","title":"Boba X Baby Carrier Chambray","description":"\u003cp class=\"more-about--text par\"\u003e\u003cem\u003eA true blue chambray that is so soft, you'll never want to take it off! Like your favorite pair of jeans - classic and oh so beautiful!\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"more-about--text par\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eIf you’re looking for the one baby carrier to last from birth to toddlerhood - we’ve got you (and your little one) covered!\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eDesigned to carry babies from \u003cstrong\u003e0 - 36+ months\u003c\/strong\u003e or 7 lbs to a whopping 45 lbs!\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWith an intuitive design that regulates in width and height, the Boba X is a versatile and fully adjustable carrier that will truly grow with your baby. \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eAdjustability  10\/10\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eSoftness 8\/10\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eSupport 10\/10\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv class=\"product_full_description rte\"\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Boba-UK","offers":[{"title":"Default Title","offer_id":45029282775320,"sku":"BOB-BOX-WW-ZZ-08","price":99.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/0558\/5944\/products\/bobasummercollectionrovinjcity-86.jpg?v=1681922711"},{"product_id":"boba-classic-4gs-carrier-maxs-map","title":"Boba Classic Baby Carrier Max's Map","description":"\u003cdiv\u003e\u003cspan\u003e\u003cem\u003eMountains, campsites and trees abound on textured grey canvas.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e \u003cspan\u003eWe’re not calling it Classic for no reason! \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eFeaturing our streamlined trustworthy minimalist design, it’s exactly what you need without anything you don’t. This Boba original is designed to carry your little one comfortably and conveniently!\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eWorks best for babies\u003cstrong\u003e 4 - 24 months \u003c\/strong\u003eor 7-45 lbs, but will safely carry a newborn with the included infant insert.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cem\u003e\u003cstrong\u003eAdjustability  7\/10\u003c\/strong\u003e\u003c\/em\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cem\u003e\u003cstrong\u003eSoftness 9\/10\u003c\/strong\u003e\u003c\/em\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cem\u003e\u003cstrong\u003eSupport 10\/10\u003c\/strong\u003e\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Boba-UK","offers":[{"title":"Default Title","offer_id":45029283070232,"sku":"BC5-28-MAXS","price":89.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/0558\/5944\/products\/Bobaljubljanaavgust2019-382.jpg?v=1681922711"},{"product_id":"boba-serenity-wrap-light-grey","title":"Boba Serenity Baby Wrap Light Gray","description":"\u003cp\u003e\u003cspan mce-data-marked=\"1\"\u003e\u003cem\u003e\u003cmeta charset=\"utf-8\"\u003eA light and airy grey to compliment the breezy comfort of bamboo.\u003c\/em\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003eThe Serenity wrap is our buttery soft and extra breathable bamboo blend version of the famous Boba Wrap!\u003c\/p\u003e\n\u003cp\u003eThis lightweight fabric with more bounce and stretch is a \u2028perfect choice for your fresh newborn!\u003c\/p\u003e\n\u003cp\u003ePerfect for bonding hands-free with the littlest of littles.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cbr\u003eAdjustability 10\/10\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eSoftness 10\/10\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eSupport 7\/10\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan mce-data-marked=\"1\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Boba-UK","offers":[{"title":"Default Title","offer_id":45029285855512,"sku":"BOB-WRP-WW-ZZ-08","price":49.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/0558\/5944\/files\/1-3-1.jpg?v=1705494971"},{"product_id":"boba-bliss-navy","title":"Boba Bliss Baby Carrier in Navy Blue","description":"\u003cp class=\"p1\"\u003e15 years and over 3 million babies worn later, we’re thrilled to introduce our first-ever patented hybrid baby carrier: Boba Bliss. Crafted to carry your little one from birth to 18 months (7-35 lbs) with ease, the Boba Bliss will keep your baby calm, content, and connected like no other:\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eOur patented technology brings together the best of both worlds — the ease of use and convenience of our\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/boba.com\/collections\/boba-baby-carriers\" data-mce-href=\"https:\/\/boba.com\/collections\/boba-baby-carriers\"\u003eBoba Baby Carriers\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eand the soft containment of our\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/boba.com\/collections\/shop-all-boba-wraps\" data-mce-href=\"https:\/\/boba.com\/collections\/shop-all-boba-wraps\"\u003eBoba Wrap\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003ein one. No tying required!\u003c\/p\u003e","brand":"Boba-UK","offers":[{"title":"Default Title","offer_id":45029295784216,"sku":"BOB-BLI-WW-NB-V2","price":79.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/0558\/5944\/products\/bobanew-43.jpg?v=1681923053"}],"url":"https:\/\/bobababy.co.uk\/collections\/winter-sale\/product_classic-wraps.oembed","provider":"Boba UK","version":"1.0","type":"link"}