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Our ergonomic baby carriers and wraps are designed for all stages of babywearing and offer comfort and support as your child grows.\u003c\/p\u003e","products":[{"product_id":"boba-x-grey","title":"Boba X Baby Carrier Gray","description":"\u003cp class=\"more-about--text par\"\u003e\u003cem\u003eA neutral gray with blue undertones that will go with just about anything.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eIf you’re looking for the one baby carrier to last from birth to toddlerhood - we’ve got you (and your little one) covered!\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eDesigned to carry babies from \u003cstrong\u003e0 - 36+ months\u003c\/strong\u003e or 7 lbs to a whopping 45 lbs!\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWith an intuitive design that regulates in width and height, the Boba X is a versatile and fully adjustable carrier that will truly grow with your baby. \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cem\u003eAdjustability  10\/10\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cem\u003eSoftness 8\/10\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cem\u003eSupport 10\/10\u003c\/em\u003e\u003c\/p\u003e","brand":"Boba-UK","offers":[{"title":"Default Title","offer_id":45029279367448,"sku":"BOB-BOX-WW-ZZ-01","price":99.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/0558\/5944\/files\/NEWGREY-DTCPICKS-03.jpg?v=1711129238"},{"product_id":"boba-x-baby-carrier-black","title":"Boba X Baby Carrier Black Beauty","description":"\u003cp class=\"more-about--text par\"\u003e\u003cem\u003eWhen you want to keep it simple and classic - Black Beauty is a real knock out. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"more-about--text par\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eIf you’re looking for the one baby carrier to last from birth to toddlerhood - we’ve got you (and your little one) covered!\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eDesigned to carry babies from \u003cstrong\u003e0 - 36+ months\u003c\/strong\u003e or 7 lbs to a whopping 45 lbs!\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWith an intuitive design that regulates in width and height, the Boba X is a versatile and fully adjustable carrier that will truly grow with your baby. \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cem\u003eAdjustability  10\/10\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cem\u003eSoftness 8\/10\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cem\u003eSupport 10\/10\u003c\/em\u003e\u003c\/p\u003e","brand":"Boba-UK","offers":[{"title":"Default Title","offer_id":45029279629592,"sku":"BCX-008-BLCK","price":99.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/0558\/5944\/products\/bobaxboba4ggroznjan2019-14.jpg?v=1681922616"},{"product_id":"boba-4gs-carrier-dusk","title":"Boba Classic Baby Carrier Dusk","description":"\u003cdiv\u003e\n\u003cp class=\"p1\"\u003e \u003cem\u003eOur classic two tone grey. Calming and subtle yet visually striking. Incredibly versatile. Dad will reach for this carrier.\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e \u003cspan\u003eWe’re not calling it Classic for no reason! \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eFeaturing our streamlined trustworthy minimalist design, it’s exactly what you need without anything you don’t. This Boba original is designed to carry your little one comfortably and conveniently!\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eWorks best for babies\u003cstrong\u003e 4 - 24 months \u003c\/strong\u003eor 7-45 lbs, but will safely carry a newborn with the included infant insert.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cem\u003e\u003cstrong\u003eAdjustability  7\/10\u003c\/strong\u003e\u003c\/em\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cem\u003e\u003cstrong\u003eSoftness 9\/10\u003c\/strong\u003e\u003c\/em\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cem\u003e\u003cstrong\u003eSupport 10\/10\u003c\/strong\u003e\u003c\/em\u003e\n\u003c\/div\u003e","brand":"Boba-UK","offers":[{"title":"Default Title","offer_id":45029282283800,"sku":"BOB-CAR-WW-ZZ-01","price":89.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/0558\/5944\/products\/bobabarcelonaday2-20copy.jpg?v=1681922674"},{"product_id":"boba-x-chambray","title":"Boba X Baby Carrier Chambray","description":"\u003cp class=\"more-about--text par\"\u003e\u003cem\u003eA true blue chambray that is so soft, you'll never want to take it off! Like your favorite pair of jeans - classic and oh so beautiful!\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"more-about--text par\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eIf you’re looking for the one baby carrier to last from birth to toddlerhood - we’ve got you (and your little one) covered!\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eDesigned to carry babies from \u003cstrong\u003e0 - 36+ months\u003c\/strong\u003e or 7 lbs to a whopping 45 lbs!\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWith an intuitive design that regulates in width and height, the Boba X is a versatile and fully adjustable carrier that will truly grow with your baby. \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eAdjustability  10\/10\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eSoftness 8\/10\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eSupport 10\/10\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv class=\"product_full_description rte\"\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Boba-UK","offers":[{"title":"Default Title","offer_id":45029282775320,"sku":"BOB-BOX-WW-ZZ-08","price":99.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/0558\/5944\/products\/bobasummercollectionrovinjcity-86.jpg?v=1681922711"},{"product_id":"boba-classic-4gs-carrier-maxs-map","title":"Boba Classic Baby Carrier Max's Map","description":"\u003cdiv\u003e\u003cspan\u003e\u003cem\u003eMountains, campsites and trees abound on textured grey canvas.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e \u003cspan\u003eWe’re not calling it Classic for no reason! \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eFeaturing our streamlined trustworthy minimalist design, it’s exactly what you need without anything you don’t. This Boba original is designed to carry your little one comfortably and conveniently!\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eWorks best for babies\u003cstrong\u003e 4 - 24 months \u003c\/strong\u003eor 7-45 lbs, but will safely carry a newborn with the included infant insert.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cem\u003e\u003cstrong\u003eAdjustability  7\/10\u003c\/strong\u003e\u003c\/em\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cem\u003e\u003cstrong\u003eSoftness 9\/10\u003c\/strong\u003e\u003c\/em\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cem\u003e\u003cstrong\u003eSupport 10\/10\u003c\/strong\u003e\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Boba-UK","offers":[{"title":"Default Title","offer_id":45029283070232,"sku":"BC5-28-MAXS","price":89.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/0558\/5944\/products\/Bobaljubljanaavgust2019-382.jpg?v=1681922711"},{"product_id":"boba-x-baby-carrier-call-of-the-mountains","title":"Boba X Baby Carrier Call of the Mountains","description":"\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003e\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv class=\"\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIf you’re looking for the one baby carrier to last from birth to toddlerhood - we’ve got you (and your little one) covered!\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eDesigned to carry babies from \u003cstrong data-mce-fragment=\"1\"\u003e0 - 36+ months\u003c\/strong\u003e or 7 lbs to a whopping 45 lbs!\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWith an intuitive design that regulates in width and height, the Boba X is a versatile and fully adjustable carrier that will truly grow with your baby.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003eAdjustability  10\/10\u003c\/em\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003eSoftness 8\/10\u003c\/em\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003eSupport 10\/10\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Boba-UK","offers":[{"title":"Default Title","offer_id":45029292376344,"sku":"BOB-BOX-WW-ZZ-18","price":99.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/0558\/5944\/products\/Call-3.jpg?v=1681922966"},{"product_id":"boba-x-baby-carrier-blossom","title":"Boba X Baby Carrier Blossom","description":"\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003e \u003cem\u003eA field of dainty cream-colored flowers on a coppery sandstone backdrop. 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This Boba original is designed to carry your little one comfortably and conveniently!\u003cbr\u003e \u003cbr\u003e Works best for babies\u003cb\u003e 4 - 24 months\u003c\/b\u003e but will safely carry a newborn with the included infant insert.\u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e \u003cb\u003e\u003ci\u003eAdjustability  7\/10\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e \u003cb\u003e\u003ci\u003eSoftness 9\/10\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e \u003cb\u003e\u003ci\u003eSupport 10\/10\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Boba-UK","offers":[{"title":"Default Title","offer_id":45221060935960,"sku":"BOB-CAR-WW-ZZ-54","price":89.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/0558\/5944\/files\/BobaClassicFox_1.jpg?v=1683895139"},{"product_id":"boba-x-hemisphere","title":"Boba X Baby Carrier Hemisphere","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eOur new celestial favourite with a creamy beige backdrop adorned with copper-coloured half-moons is an ideal choice for any parent-baby duo in the sweet summer months, whether lounging under palm trees or exploring the urban jungle.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eCreated by an independent artist Erin Kendal.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIf you’re looking for the one baby carrier to last from birth to toddlerhood - we’ve got you (and your little one) covered!\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eDesigned to carry babies from \u003cb\u003e0 - 36+ months\u003c\/b\u003e or 7 lbs to a whopping 45 lbs!\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWith an intuitive design that regulates in width and height, the Boba X is a versatile and fully adjustable carrier that will truly grow with your baby.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eAdjustability  10\/10\u003c\/i\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eSoftness 8\/10\u003c\/i\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eSupport 10\/10\u003c\/i\u003e\u003c\/p\u003e","brand":"Boba-UK","offers":[{"title":"Default Title","offer_id":45221140857112,"sku":"BOB-BOX-WW-ZZ-49","price":99.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/0558\/5944\/files\/BobaXHemisphere_1.jpg?v=1683895319"},{"product_id":"boba-x-winter-garden","title":"Boba X Baby Carrier Winter Garden","description":"\u003cp\u003eHere’s a print for all the hopeless romantics out there – a stunning meadow that stays fabulous through all the seasons, adding a bit of enchantment to your everyday style.\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"more-about--text par\"\u003e\u003cem\u003eA neutral gray with blue undertones that will go with just about anything.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eIf you’re looking for the one baby carrier to last from birth to toddlerhood - we’ve got you (and your little one) covered!\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eDesigned to carry babies from \u003cstrong\u003e0 - 36+ months\u003c\/strong\u003e or 7 lbs to a whopping 45 lbs!\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWith an intuitive design that regulates in width and height, the Boba X is a versatile and fully adjustable carrier that will truly grow with your baby.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cem\u003eAdjustability  10\/10\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cem\u003eSoftness 8\/10\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cem\u003eSupport 10\/10\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Boba-UK","offers":[{"title":"Default Title","offer_id":46941565255960,"sku":"BOB-BOX-WW-ZZ-51","price":99.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/0558\/5944\/files\/1-1.jpg?v=1696350149"},{"product_id":"boba-x-baby-carriers-organic-stone","title":"Boba X Baby Carrier Organic Stone","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe perfect light and creamy beige to wrap your little one in. 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