{"title":"BOBA CLASSIC WRAPS","description":null,"products":[{"product_id":"boba-wrap-grey","title":"Boba Classic Baby Wrap Gray","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cem\u003eFind the perfect balance of fashion and function with this baby wrap in a neutral gray tone! Perfect for keeping your little one cozy wherever you go.\u003cbr\u003e\u003cbr\u003e\u003c\/em\u003eComfort and convenience meet with o\u003cmeta charset=\"UTF-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eur award-winning baby wrap \u003c\/span\u003eBoba's Classic Wrap Gray. Keep your little one cozy wherever you go with this one-size-fits-all wrap, made from a buttery soft 95% French Terry cotton blend. Not only is it perfect for cuddles, but the ergonomic design provides maximum comfort for parents, allowing for proper weight distribution no matter your size or shape. With its adjustable spandex fabric, the wrap won't stretch out over time and can be used as its own breastfeeding privacy blanket, letting you nurse without taking baby out. Additionally, our Baby Wraps are certified hip-healthy by the International Hip Dysplasia Institute so that you know you're always doing right by the newest member of your family.\u003cem\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/em\u003eWrap yourself and your little one in love in a beautiful + magical way!\u003cem\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eHeavier-weight cotton knit that's warmer, sturdier, and has less bounce than our Serenity Wrap.\u2028\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned to fit babies from 7lb (3.2 kg), it's perfect for bonding hands-free with the littlest of littles.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAdjustability 10\/10\u003cbr\u003e\u003c\/em\u003e\u003cem\u003eSoftness 9\/10\u003cbr\u003e\u003c\/em\u003e\u003cem\u003eSupport 8\/10\u003c\/em\u003e\u003c\/p\u003e","brand":"Boba-UK","offers":[{"title":"Default Title","offer_id":45029275959576,"sku":"BOB-WRP-WW-ZZ-01","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/0558\/5944\/products\/bobabarcelonaday1-25.jpg?v=1681922541"},{"product_id":"boba-wrap-black","title":"Boba Classic Baby Wrap Black","description":"\u003cp\u003e\u003cem\u003eOur Black Wrap: Classy, chic, and universally flattering. Pulls any outfit together.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eComfort and convenience meet with o\u003cspan data-mce-fragment=\"1\"\u003eur award-winning baby wrap \u003c\/span\u003eBoba's Classic Wrap Black. Keep your little one cozy wherever you go with this one-size-fits-all wrap, made from a buttery soft 95% French Terry cotton blend. Not only is it perfect for cuddles, but the ergonomic design provides maximum comfort for parents, allowing for proper weight distribution no matter your size or shape. With its adjustable spandex fabric, the wrap won't stretch out over time and can be used as its own breastfeeding privacy blanket, letting you nurse without taking baby out. Additionally, our Baby Wraps are certified hip-healthy by the International Hip Dysplasia Institute so that you know you're always doing right by the newest member of your family.\u003cem\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/em\u003eWrap yourself and your little one in love in a beautiful + magical way!\u003cem\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eHeavier-weight cotton knit that's warmer, sturdier, and has less bounce than our Serenity Wrap.\u2028\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned to fit babies from 7lb (3.2 kg), it's perfect for bonding hands-free with the littlest of littles.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAdjustability 10\/10\u003cbr\u003e\u003c\/em\u003e\u003cem\u003eSoftness 9\/10\u003cbr\u003e\u003c\/em\u003e\u003cem\u003eSupport 8\/10\u003c\/em\u003e\u003c\/p\u003e","brand":"Boba-UK","offers":[{"title":"Default Title","offer_id":45029275992344,"sku":"BOB-WRP-WW-ZZ-02","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/0558\/5944\/products\/boba_wrap_photo.png?v=1681922549"},{"product_id":"boba-wrap-navy-blue","title":"Boba Classic Baby Wrap Navy Blue","description":"\u003cp\u003e\u003cem\u003eNautical, preppy and timeless. Everyone looks smart in navy. Pairs well with other colors especially coral and turquoise. Looks polished with crisp white and tan accessories.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eOur award-winning baby wrap is a best seller for a reason! Wrap yourself and your little one in love in a beautiful + magical way!\u003c\/p\u003e\n\u003cp\u003eHeavier-weight cotton knit that's warmer, sturdier, and has less bounce than our Serenity Wrap.\u2028\u003c\/p\u003e\n\u003cp\u003eDesigned to fit babies from 7 lbs, it's perfect for bonding hands-free with the littlest of littles.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cbr\u003eAdjustability 10\/10\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eSoftness 9\/10\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eSupport 8\/10\u003c\/em\u003e\u003c\/p\u003e","brand":"Boba-UK","offers":[{"title":"Default Title","offer_id":45029276057880,"sku":"BOB-WRP-WW-ZZ-03","price":39.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/0558\/5944\/products\/bobapiran-220copy.jpg?v=1681922539"},{"product_id":"boba-wrap-sangria","title":"Boba Classic Baby Wrap Sangria","description":"\u003cp\u003e\u003cem\u003eDeep magenta with citrus undertones. Will add a pop of color. Sophisticated and lively at the same time.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cbr\u003eThis award-winning baby wrap is a best seller for a reason! Wrap yourself and your little one in love in a beautiful + magical way!\u003c\/p\u003e\n\u003cp\u003eHeavier-weight cotton knit that's warmer, sturdier, and has less bounce than our Serenity Wrap.\u2028\u003c\/p\u003e\n\u003cp\u003eDesigned to fit babies from 7 lbs, it's perfect for bonding hands-free with the littlest of littles.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cem\u003eAdjustability 10\/10\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eSoftness 9\/10\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eSupport 8\/10\u003c\/em\u003e\u003c\/p\u003e","brand":"Boba-UK","offers":[{"title":"Default Title","offer_id":45029276909848,"sku":"BOB-WRP-WW-ZZ-09","price":39.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/0558\/5944\/products\/bobawrapcarriergroznjancroatia-102.jpg?v=1681922559"},{"product_id":"boba-classic-wrap-fox","title":"Boba Classic Baby Wrap Fox","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThis timeless shade of brown will take you and your little one through the seasons seamlessly. From the blissful days of bare feet and sun-kissed skin to the cozy autumn hues, this wrap will be your forever favourite!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ehis award-winning baby wrap is a best seller for a reason! Wrap yourself and your little one in love in a beautiful + magical way!\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eHeavier-weight cotton knit that's warmer, sturdier, and has less bounce than our Serenity Wrap.\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eDesigned to fit babies from 7 lbs, it's perfect for bonding hands-free with the littlest of littles.\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eAdjustability 10\/10\u003c\/i\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eSoftness 9\/10\u003c\/i\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eSupport 8\/10\u003c\/i\u003e\u003c\/p\u003e","brand":"Boba-UK","offers":[{"title":"Default Title","offer_id":45221016863000,"sku":"BOB-WRP-WW-ZZ-59","price":39.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/0558\/5944\/files\/BobaWrapFox_1.jpg?v=1683895013"},{"product_id":"boba-classic-wrap-sage-green","title":"Boba Classic Baby Wrap Sage Green","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIt brings a touch of nature and serenity to your everyday outfit with earthy hues and gentle undertones that will suit all parents alike.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eComfort and convenience meet with o\u003cspan data-mce-fragment=\"1\"\u003eur award-winning baby wrap \u003c\/span\u003eBoba's Classic Wrap. Keep your little one cozy wherever you go with this one-size-fits-all wrap, made from a buttery soft 95% French Terry cotton blend. Not only is it perfect for cuddles, but the ergonomic design provides maximum comfort for parents, allowing for proper weight distribution no matter your size or shape. With its adjustable spandex fabric, the wrap won't stretch out over time and can be used as its own breastfeeding privacy blanket, letting you nurse without taking baby out. Additionally, our Baby Wraps are certified hip-healthy by the International Hip Dysplasia Institute so that you know you're always doing right by the newest member of your family.\u003cem data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/em\u003eWrap yourself and your little one in love in a beautiful + magical way!\u003cem data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eHeavier-weight cotton knit that's warmer, sturdier, and has less bounce than our Serenity Wrap.\u2028\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDesigned to fit babies from 7lb (3.2 kg), it's perfect for bonding hands-free with the littlest of littles.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003eAdjustability 10\/10\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/em\u003e\u003cem data-mce-fragment=\"1\"\u003eSoftness 9\/10\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/em\u003e\u003cem data-mce-fragment=\"1\"\u003eSupport 8\/10\u003c\/em\u003e\u003c\/p\u003e","brand":"Boba-UK","offers":[{"title":"Default Title","offer_id":46941569155352,"sku":"BOB-WRP-WW-ZZ-65","price":39.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/0558\/5944\/files\/1-1_8a74b8e5-c6e2-4ae7-b30b-4c0238d95f9c.jpg?v=1696350194"},{"product_id":"boba-classic-wrap-dusty-pink","title":"Boba Classic Baby Wrap Dusty Pink","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWrap your little one in soothing comfort with a calming shade of pink that reminds baby of the tranquil time being carried in your belly.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003e\u003c\/em\u003eComfort and convenience meet with o\u003cspan data-mce-fragment=\"1\"\u003eur award-winning baby wrap \u003c\/span\u003eBoba's Classic Wrap. Keep your little one cozy wherever you go with this one-size-fits-all wrap, made from a buttery soft 95% French Terry cotton blend. Not only is it perfect for cuddles, but the ergonomic design provides maximum comfort for parents, allowing for proper weight distribution no matter your size or shape. With its adjustable spandex fabric, the wrap won't stretch out over time and can be used as its own breastfeeding privacy blanket, letting you nurse without taking baby out. Additionally, our Baby Wraps are certified hip-healthy by the International Hip Dysplasia Institute so that you know you're always doing right by the newest member of your family.\u003cem data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/em\u003eWrap yourself and your little one in love in a beautiful + magical way!\u003cem data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eHeavier-weight cotton knit that's warmer, sturdier, and has less bounce than our Serenity Wrap.\u2028\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDesigned to fit babies from 7lb (3.2 kg), it's perfect for bonding hands-free with the littlest of littles.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003eAdjustability 10\/10\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/em\u003e\u003cem data-mce-fragment=\"1\"\u003eSoftness 9\/10\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/em\u003e\u003cem data-mce-fragment=\"1\"\u003eSupport 8\/10\u003c\/em\u003e\u003c\/p\u003e","brand":"Boba-UK","offers":[{"title":"Default Title","offer_id":46941570203928,"sku":"BOB-WRP-WW-ZZ-66","price":39.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/0558\/5944\/files\/1_1.jpg?v=1696350210"},{"product_id":"boba-serenity-wrap-charcoal","title":"Boba Serenity Baby Wrap Charcoal","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eA timeless muted navy blue, with a sense of classic style and a signature Boba twist.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003eThe Serenity wrap is our buttery soft and extra breathable bamboo blend version of the famous Boba Wrap!\u003c\/p\u003e\n\u003cp\u003eThis lightweight fabric with more bounce and stretch is a \u2028perfect choice for your fresh newborn!\u003c\/p\u003e\n\u003cp\u003ePerfect for bonding hands-free with the littlest of littles.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cbr\u003eAdjustability 10\/10\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eSoftness 10\/10\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eSupport 7\/10\u003c\/em\u003e\u003c\/p\u003e","brand":"Boba-UK","offers":[{"title":"Default Title","offer_id":47533376569624,"sku":"BOB-WRP-WW-ZZ-67","price":49.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/0558\/5944\/files\/SerenityCharcoal_01.png?v=1705495013"},{"product_id":"boba-classic-baby-wrap-sand-leopard","title":"Boba Classic Baby Wrap Sand Leopard","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-sheets-root=\"1\" data-sheets-value='{\"1\":2,\"2\":\"A sophisticated light earth-colored leopard print for an touch of untamed flair. Spice up your everyday outfit with a little jungle chic. \"}' data-sheets-userformat='{\"2\":14851,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"12\":0,\"14\":{\"1\":2,\"2\":855309},\"15\":\"Söhne, ui-sans-serif, system-ui, -apple-system, \\\"Segoe UI\\\", Roboto, Ubuntu, Cantarell, \\\"Noto Sans\\\", sans-serif, \\\"Helvetica Neue\\\", Arial, \\\"Apple Color Emoji\\\", \\\"Segoe UI Emoji\\\", \\\"Segoe UI Symbol\\\", \\\"Noto Color Emoji\\\"\",\"16\":10}' data-mce-fragment=\"1\"\u003eA sophisticated light earth-colored leopard print for a touch of untamed flair. Spice up your everyday outfit with a little jungle chic.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eComfort and convenience meet with o\u003cspan data-mce-fragment=\"1\"\u003eur award-winning baby wrap \u003c\/span\u003eBoba's Classic Wrap. Keep your little one cozy wherever you go with this one-size-fits-all wrap, made from a buttery soft 95% French Terry cotton blend. Not only is it perfect for cuddles, but the ergonomic design provides maximum comfort for parents, allowing for proper weight distribution no matter your size or shape. With its adjustable spandex fabric, the wrap won't stretch out over time and can be used as its own breastfeeding privacy blanket, letting you nurse without taking baby out. Additionally, our Baby Wraps are certified hip-healthy by the International Hip Dysplasia Institute so that you know you're always doing right by the newest member of your family.\u003cem data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/em\u003eWrap yourself and your little one in love in a beautiful + magical way!\u003cem data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eHeavier-weight cotton knit that's warmer, sturdier, and has less bounce than our Serenity Wrap.\u2028\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDesigned to fit babies from 7lb (3.2 kg), it's perfect for bonding hands-free with the littlest of littles.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003eAdjustability 10\/10\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/em\u003e\u003cem data-mce-fragment=\"1\"\u003eSoftness 9\/10\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/em\u003e\u003cem data-mce-fragment=\"1\"\u003eSupport 8\/10\u003c\/em\u003e\u003c\/p\u003e","brand":"Boba UK","offers":[{"title":"Default Title","offer_id":47936977830168,"sku":"BOB-WRP-WW-ZZ-72","price":39.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/0558\/5944\/files\/2_76a991cd-71c3-414b-9783-bb0fb8c6dafa.jpg?v=1711129258"}],"url":"https:\/\/bobababy.co.uk\/collections\/boba-classic-wraps\/product_serenity-wraps.oembed","provider":"Boba UK","version":"1.0","type":"link"}